Penn State Associate Athletic Director Tom McGrath announced today that Brad Keen has joined the Nittany Lions’ Athletics staff as Assistant Athletic Director for Marketing.

Keen will oversee the marketing and promotions initiatives for Penn State’s broad-based and highly successful 31-sport athletic program. He will work directly with Coach James Franklin’s football program in a variety of areas, including ticketing, branding and gameday fan experience.

Keen comes to Penn State after serving as the Director of Marketing at Wake Forest University the past two years. He previously served as the Assistant Director of Sales and Marketing at Vanderbilt University for nearly two years. Keen began his career as the Assistant Director of Marketing and Promotions at Middle Tennessee State University in 2010.

A native of Tuscaloosa, Ala., Keen earned bachelor’s and master’s degrees from the University of Alabama and was a member of the Crimson Tide’s Athletic Marketing staff as a student.